First day of school.
Daunting, emotional, painful, heart-wrenching, guilt-inducing, exciting, really bloody difficult.
No matter how much people love to mock it, the day your little one first ventures into Big School is hard on children and parents alike. I remember how I felt when I went through it last year and this week thousands of people across the country have had to go through the same pain of letting go of their hand.
The pain, guilt, and trepidation that parents across the country have felt this week are why the latest Clarks campaign has me raging.